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I base my professional and personal lives on the principles of neuroplasticity and believe it is imperative for CEOs and marketers to make a “brain connection” with their intended customers.  The theories that I put forth in my book, NeuroPreneur, are vital to launching and operating a successful global business no matter the industry.

As a business person operating a global concern, I apply the principles I use in my personal life to make connections to succeed in the global marketplace.

To bring any business ideas to fruition, you must understand the NeuroPreneur principles:  especially how the three parts of the brain work. The brain is divided into the following parts:  The inner part controls basic instinct.

The middle part is called the emotional, brain-controlled feeling.  The outer part controls logical reasoning. If you understand this basic brain scheme, you can design any approach to hook a customer’s inner brain as the first step toward reaching them. 

(Source: blog.businesscasestudies.co.uk)